A Washington Post article was just uploaded on MSN today: Rich and Hot, Chocolate On the Luxury Level. It's all about how chocolatiers are raising the bar on their delicacies; they're learning how to raise the cost of chocolates and do it in a way that doesn't alarm customers. Part of the strategy is to make chocolate a fashion statement -- something cool. In an excerpt of the article, we read:
Last year, almost 65 percent of those surveyed in the Mintel report said that they would rather have a little bit of premium chocolate than a lot of so-so chocolate. To her customers, Leiberman said, the right chocolate in the proper packaging feels more like a fashion accessory than a threat to their waistlines.
What does this mean, practically? It means that Godiva is selling some of their boxes for $120 a pop!
Hmmm. It looks like I got into this chocolate trend at the right time. Now I'm cool, AND I could make money with advertisements on my blog! :)
Readers, would you pay $120 for a pound of chocolate?
(Image source: California Academy of Sciences)
1 comment:
I like chocolate as a fashion statement. I sort of agree with the take on chocolate that's in the movie Choclat. Have you seen it? You have to for sure!! And then make a blog entry about it ;o)
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